Initial Design pitch

These designs were used as a pitch to promote a fun, bright, illustrative design. Going into this project, we knew that there was no way to ensure that the apps would be organized in a way it would make sense. I hoped to create a color coordinated background based on audience so the people would know what color to visually look out for. I’ve assorted the apps into 3 different categories: Students (yellow), Faculty/Staff (blue), and General/All (red). Based on those 3 colors, the overall look would have a hint those colors to make them visually cohesive.

Client Feedback

Among other great designs, the university proceeded with the pitch that we have offered.

The client hoped that we expand our category system for the apps with more niche audiences— therefore, expanding the color palette.

The clients enjoyed having a figure wearing hoodie representing college students, but did not think a suit and tie accurately represents professors in SJSU.

Final Background

2 more categories have been added, and shadows have been defined to be 45 degree angles. The red background was also switched out with orange due to client’s concerns.