EXIST
WATCH BRANDING & PACKAGING
PROJECT BRIEF
This project will address how brands make use of the senses to extend their impact and communication with users, consumers, and clients. Students learn conceptual brand strategy and learn how to create design assets that support and enhance the brand with the aid of various graphic applications. You will explore this question as it relates to the product you choose, then find a way to express that core message in an engaging, new way. You will design and develop a campaign for the product that expresses the brand, core, and spirit of the image and function, and is aimed at both consumers and the clients. Think of this as building a brand campaign strategy for announcing a new product at the trade fair (expo).
EXIST watches emphasize the unique qualities a person has to offer and allows them to wear it as a badge of pride.
The target is for people who want to stand out. The hands are unique to an individual. An author may have a writer’s callous, a seamstress may have little pricks and bandages, a student may have notes written on visible skin. This brand is for those who wants to create a statement that the wearer is not afraid to be unique and takes pride in the little things that makes them different.
PACKAGE CONCEPTUALIZATION
To create the package, I started with thinking of the interface of the watch to make it unique from others from the market. The watch is digital, and it reads like a loading screen. The package is a slide open compartment where the motion of it opening reveals the loading indicator. Thus, when the consumer opens the package, it appears as though time is progressing.
POSTER
BUSINESS CARDS
FRONT
BACK
MASCOT
NXTBOT is a shy, hooded figure that uses the interface of its face to communicate emotions. The face is a touchscreen to switch between different modes. Be gentle with it, it gets scared easily. Despite its timid nature, NXTBOT is highly curious, and enjoys taking a stab at different activities.
